MTV - 'Come Together' Sarah Jessica Parker

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See the full campaign at 'Fashion designer and Chairman of amfAR, Kenneth Cole, has partnered with the MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon, features a double loop, and symbolises the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.' Produced & Directed by David Barr & Stuart Meldrum Editor: David Barr Executive Producer: Julie Allen @ MTV Music: Yeah Yeah Yeahs - 'Bang' ©2013 Kode Media Ltd.

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