PAKA PAKA - "HACE VOLAR TUS SUEÃOS" - CAMPAIGN
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2013. "HACà VOLAR TUS SUEÃ'OS". Campaign. Paka Paka is an Argentine childrenâs channel dedicated to creating a space where children can learn how to participate in and contribute to their community. As part of this mission, they launched a nationwide participatory campaign called âHacé volar tus sueños (Make your dreams fly)" for which LUMBRE was asked to develop the graphic identity. We designed a special audio recording booth, which will travel all over Argentina allowing children to tell the world what their dreams are. These audio recordings will then be laid over footage LUMBRE made by Paka Pakaâs inhouse graphics department. At Paka Paka events, children will be given paper airplanes to write their dreams on which will then be hung so that they can see their dreams âfly.â LUMBRE created a logo, an ID and a spot that integrate these activities conceptually and visually. We also created a large amount of footage to be used with the audio recordings, which echoes and e
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