Push To Add Genius Marketing
Push To Add Genius Marketing
Belgium TV channel TNT recently used this action packed marketing exercise to promote the launch of its TV drama channel. They placed a giant red button in the middle of the square of a Flemish town, marked with a sign that said “push to add drama.” Would you push the button?
<iframe width="560" height="349" src="http://www.youtube.com/embed/316AzLYfAzw" frameborder="0" allowfullscreen="allowfullscreen">></iframe>Source: youtube.com / via: oman-collective-intelligence.com
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